analyzing viral content on goodreads
This project applies advanced data science techniques to analyze what makes quotes go viral on Goodreads, combining traditional econometric methods with cutting-edge natural language processing. Using a dataset of popular quotes from the platform, I investigated how content characteristics, emotional sentiment, and author influence affect engagement.
The analysis employs multiple methodological approaches:
- Natural Language Processing (BERT) for sentiment analysis
- Network analysis to map author relationships and influence
- Machine learning for popularity prediction
- Statistical analysis of quote characteristics
Read the full report below or visit the full repository: